— USER JOURNEY

WE OWN THE NIGHT

In 2013, Nike introduced a new 10K race franchise across 6 key cities in Europe, with the mission to authenticate Nike to the young female audience.

Client

Nike

Date

April 2013

Duration

3 Months

Focus

Brand Awareness

In 2013, Nike introduced a new 10K race franchise across 6 key cities in Europe, with the mission to authenticate Nike to the young female audience.

In Paris, we took her on a 4-week journey of epic nights, through various events and experiences connecting to her Parisian lifestyle that prepared her for the final 10K race.

As part of the Brand team, my role was to focus on the consumer experience at the event and help coordinate all the different functions to achieve that project. I’ve also led some of the event activations during the journey. Connecting Local Influencers, Physical World and Digital Channels.