Kool-R was founded in 2020 by Pépé Nicolas, after his wife survive cancer, to protect the dignity, privacy, and identity of cancer patients. Chemotherapy-induced hair loss is widely recognized as one of the most traumatic side effects associated with cancer treatment, and yet it is still one of the least explored.
After realizing that there were no such cooling solutions in Colombia where the couple lived Pépé decided to engineer his own one.
Logo & Branding
After brainstorming, we decide to go with a playful yet meaningful and recognizable name and logo.