The Dream Catcher

Brief

The banking world is not fun. It’s complicated and boring, built on numbers and math — topics that typically turn off most consumers. But virtual reality has the potential to bring some excitement, energy, and entertainment to this otherwise sleepy industry.

Scope

STRATEGY MARKETING
CREATIVE TECH

Client

Bancolombia

Date

Sept. 2018

Duration

6 Months

Fintech firms and bigtech organizations are capturing more and more of the banking value chain, providing services such as payments, checking and even savings accounts that could erode much of the traditional bank revenues in the foreseeable future. These new entrants pose a threat to banks by raising service expectations and coming between banks and their customers.

In order to position Bancolombia as a key digital innovative player, we decide to create an immersive experience where the client could use VR headset to visualize their next big life project and get a bespoke mortgage to help them achieve their dream while providing them unforgettable purchase experience.

Fintech firms and bigtech organizations are capturing more and more of the banking value chain, providing services such as payments, checking and even savings accounts that could erode much of the traditional bank revenues in the foreseeable future. These new entrants pose a threat to banks by raising service expectations and coming between banks and their customers.

In order to position Bancolombia as a key digital innovative player, we decide to create an immersive experience where the client could use VR headset to visualize their next big life project and get a bespoke mortgage to help them achieve their dream while providing them unforgettable purchase experience.

The project was presented at the annual Bancolombia Technology Summit in which more than 30 national and international companies (including SAP, Oracle, IBM, Intel) met and tested the most recent technological advances, which seek to offer greater dynamism and flexibility in banking operations.