— CAMPAIGN STRATEGIST LEAD

TIEMPO x TOTTI

Introducing an icon, Tiempo, inspired by an icon, Francesco Totti. With 3000 pairs of this new limited edition, we wanted to celebrate the collaboration of Nike’s longest-serving boot as well as Roma’s longest-serving player. A global digital-only campaign I had the privilege to fully lead and shape from scratch to finish.

Client

Nike

Date

April 2015

Duration

1 Month

Focus

Product Launch

During the teasing phase, we pre-heated our audience on our social channels with redesigned product shots, driving traffic to the Nike Football APP for exclusive content telling the deeper story behind Totti’s legendary career. We’ve seen a 90% increase in engagement during that period.

As Totti geared up to debut the boot. We released the unboxing on social and partnered with influencers creating bespoke content to drive further reach. A collaboration with AS Roma gave fans unparalleled access to pre and post game. And then gave our core members access to buy first and fastest. The strategy was about choosing the right platform or partner for the right content.

The result… Sold Out globally within 48 hours. We also collaborated with media partners to tap into their vast communities (21 million monthly audiences)