Winner Stays
Brief
On December 2015, Nike hosted the long-awaited European Winner Stays final in Amsterdam, the birthplace of street football.
Scope
BRAND IDENTITY
CREATIVE TECH
Client
Nike
Date
Dec. 2015
Duration
4 Months
12 crews from all over Europe battled fiercely to win the ultimate European NFX title and earn their street & social cred. We also turned up the heat with both Skepta and Romelu Lukaku in attendance.
As part of the digital activation and built from consumer insights, my task was to reinvent event footage capture and celebrate “Unstoppable Playmaking” in real time by making it instantly available and sharable for our audience globally.
With the Replay Desk execution, we evangelized the best of street football on our consumers’ mobile and his social feed.
