Eco-Marketing
Brief
Often rich in phosphates, dishwasher tablets are products that do not respect the environment and are accused of polluting water. In order to remedy the problem, a French company offers an ecological alternative to wash its glasses and plates.
Scope
BRAND IDENTITY
STRATEGY MARKETING
WEB DEVELOPMENT
COMMUNICATION
Client
IJI.eco
Date
Feb. 2020
Duration
6 Months
— BRAND IDENTITY
Building a Modern Brand
Our first step was creating a brand that the client could proudly take to market.
Our branding team was tasked with finding the name, creating a logo and product packaging that felt fresh for millennials, as well as reflecting quality and our designers delivered in style.
.
— E-commerce Development
CREATE AN ENGAGING WEBSITE
The purpose of this campaign was to spread awareness of their innovative product, and, secondarily, drive traffic to the website. The ads were targeted specifically to those who may have been interested in their products.
.
— CONTENT & COMMUNITY MANAGEMENT
Ignite a Community
We helped the the company to create five posts per week on their Instagram and Facebook channels.
Along with this regular organic posting, we have developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
.
— DRIVING RESULTS
Exceed Expectations
The purpose of this campaign was to spread awareness of their innovative product, and, secondarily, drive traffic to the website. The ads were targeted specifically to those who may have been interested in their products.
.
