Built for Brillance

Brief

Pre-season is a key moment for every footballer. Every year they go hard through that period in order to be part of the “starting eleven”. Nike decided to bring to our consumers the ultimate pre-season experience at Nike Town London.

Scope

BRAND MANAGEMENT
STRATEGY MARKETING
CREATIVE TECH
COMMUNICATION

Client

Nike

Date

Jul. 2015

Duration

4 Months

In that campaign, I’ve been asked to concept and lead the full digital journey of this activation using innovative technology to create a seamless and connected experience within the store.

Members only got invited through the Football APP to pre- registered. Once arrived in store, they geared up with the last apparel and footwear innovation and got assessed by Nike Academy coaches across 6 keys tests measured against Nike Academy benchmarks.

Using NFC technology to identify each FOT at each test station, their results were recorded and then displayed on digital leaderboards in- store and on Nike.com.

Followed by one-on-one advice on how to improve in key areas, each of them got a personal scorecard with their current performance, products recommendations to suit their game and training videos… Giving them all they need to take their game to the next level.